Social distancing orders in Vietnam have now been relaxed…Vietnam has been four weeks with no COVID-19community transmissions since 15 May 2020.

Life is coming back in Hoi An ancient town as the shops open slowly, children went back to school, bars and restaurants are opening carefully too... 
​
Yaly Couture is available to fulfill your fashion desires !

Ms Quynh, the owner, and her team, are always searching for new fabrics, new colours and patterns
that will make your clothes unique !
They will assist you with your fabric choice and design. Find yours at Yaly Couture !​

Starting from 1st of June 2020, we will offer 
20% discount on all orders.
and you will be offered a complimentary mask.

You can shop on our ONLINE STORE or FACEBOOK SHOP
for designs from our last FASHION SHOW or
order your tailor made garment.
For any inquiries, please send an email to
​Ms Sylvia/Lan : 47tp@yalycouture.com

​​Yaly Couture would like to thanks all our wonderful customers for sharing with us pictures where they are wearing our made to measure clothes. You look amazing ! 

This year, social distance and/or confinement may change our way to celebrate Father’s Day.
Father’s Day is on 21st June 2020. Get ready to make this one extra special !
Show him you appreciate his years of love and support, advice and guidance.
Treat him like the KING he is, only for the day though…you don’t want his head getting too big !

​To finish our newsletter of May 2020, we would like
to introduce you to the Vietnamese sense of humor with this funny song! 
Vietnamese are always positive in life !
we create the song and dance about how to tackle
the virus ! 

Bonus, click the link :
​Vietnam’s hit coronavirus handwashing song 

THANK YOU!
We are truly thankful to our customers for your supportive and encouraging messages during the pandemic. Whilst I am sure some are relieved to have some much needed rest, it is obviously a very stressful time for EVERYONE in the world and the uncertainty of what the future may bring. But we know for sure….WE WILL BE BACK…and look forward to be of service to you. We wish you and your family and friends a safe and healthy future.

TECHNOLOGY UPDATE FOR ARMCHAIR FASHIONISTAS
We are working hard behind the scenes to create an increased buying/ordering process on customised clothing…both in our ready to wear category as well as tailoring. Technology is increasing at an alarming rate and in order to survive and remain ahead we are guided by our “super nerd” Paul Macnicol and his team from Soundcheck Vietnam, who is advising us on the best social marketing strategies, while still trying to maintain a sense of tradition in our approach. Contact Paul at www.soundcheckvn.com if your business needs any help during these trying times!

​THE MAGIC MAKERS
For any visitors who have already visited one of our shops you will notice the beautifully attired sales staff in their traditional Ao Dai waiting to greet you. Many visitors love having their photo taken with our staff and these pictures are a great testament to how much fun we all have during your visits.
But let us not forget the magic makers behind the scenes! Our tailors are the heartbeat of our industry and we are proud to employ THE BEST!  Next time you are in one of our shops, pop your head into the factory and say hello! All our shops have onsite factories.

PLANNING AHEAD/SUGGESTION BOX
We would like your assistance and would appreciate feedback in order to enhance your Yaly experience with us. All information will be confidential. 
Please feel free to drop us an email on Marketing@yalycouture.com with any suggestions you think may benefit customers during their tailoring experience or a visit to the store.

THANKING YOU IN ADVANCE FOR YOUR INPUT!

It is with a very heavy heart that we inform you we will be closed until 15th April 2020. Please keep a look out for any updates and we look forward to a speedy resolution to this crisis.​ Even as the world has gone crazy with the Coronavirus, we at Yaly have been taking great care to ensure our customers and staff are protected.  We w We hope that life will soon return to normal! Stay safe everyone!

All 3 of our shops remain open to serve you. Alternatively, you can shop on our Online Store or Facebook shop for designs from our recent fashion show or order your custom made garment by emailing our consultants on sales@yalycouture.com

Did you know we keep your measurement on file for up to 3 years enabling you to further order from the comfort of your own home.  Drop an email to one of our consultants on sales@yalycouture.com where they will assist you with fabric choice and design.

We are always grateful when our customers send us photos from the events where they are wearing their custom made clothing. Recently our beautiful customer from the USA order this emerald green silk ballgown for her 40th birthday. We think she looks incredible, don’t you?

The silk road of Vietnam
Vietnamese silk is highly valued in the world for its special qualities even though the country is not a global silk hub. World Silk Union Secretary General Fei Jianming agreed that “Vietnam’s silk industry has the best foundation among Southeast Asian nations with its thousand-year-old craft villages. Vietnam exports more silk fiber than Japan and China, and more raw silk than Cambodia and Thailand.” Click here to see more

​Wow! Easter is almost upon us again. But instead of chocolates….why not treat yourself to a new outfit? We will be offering a 30% discount for the month of April 2020 to sweeten your taste buds.

A very big THANK YOU to everyone who took the time to enter our competition.

CONGRATULATIONS to our 2 winners:
Haley Rose from L.A. and Andres Tur Cots from Spain.
​ We are looking forward to learning more about your fashion icons and your sense of style. Our marketing department will be in touch soon to follow up with your prizes.

​If you have been lucky enough to visit any of our shops in Hoi An, you will know that we have an exceptional team. So over the next few months we will be introducing our “family” members.  We pride ourselves on caring for our staff and showcasing their talents and commitment.

​We are working hard behind the scenes to bring you a selection and collection of clothing proudly designed, in collaboration with, Ms Quynh and Casper Bosman from South Africa. We hosted a spectacular fashion show in November 2019 and we would now like to bring the collection to you for online purchase. These will be available on our Facebook shop as well as our web page. Stay tuned and look out for these amazing pieces ready to wear.

Vietnam is fast becoming the destination of choice for making the ultimate commitment of love – MARRIAGE. With an ever increasing supply of world class venues to choose from, and some of the best beaches in the world, we are pleased to also be a part of the demand for custom made wedding gowns.

​As the ONLY tailor with an onsite embroidery team, our creative team are able to make your dream dress in a matter of days. And let’s not forget the groom, groomsmen and bridesmaids! A complete package under one roof. For more information please email a consultant on sales@yalycouture.com

If we have already made your clothing for your special day, we would ask that you please share with us some photos for our gallery, from your wedding photographer.

This is always a special day on the calendar for us. We are surrounded by an incredible team of women (and some men), and headed up by the beautiful Ms Quynh who started the internationally recognised Yaly brand. From the humble beginnings in a market stall in 1995, Yaly now have 3 shops in Hoi An and a world wide following.
​
And in celebration of Women's Day on the 8th March 2020, we would like to offer WOMEN ONLY 10% discount on all online and walk in orders for one day only! We will be advertising this via our social media soon. For any enquiries please email sales@yalycouture.com

Sadly we cannot avoid mentioning the Coronavirus.
​
In the best interests of our customers and our staff, we would ask that all customers and staff are to please wear face masks when entering our store.  We hope that this epidemic will soon be contained, and normal practices can resume.

Answer the following questions and be in line to win!!!

1. Who is our owner?
2. What year was Yaly Couture established?
3. In which town are our Yaly Shops located?

​Submit your answers in the comment section of this Facebook Post.

Winners will be announced on 14th February 2020 via email or Facebook.

Competition is open to all. 1 male and 1 female winner will be chosen. (Not a couple).

Lunar calendar
The lunar calendar holds great significance in Vietnamese culture, with certain days of the month thought to bring good fortune and others considered to be unlucky. While some other dates lend themselves to a range of festivities and activities.
Foreigners, particularly those from a Western culture, may find it a bit unusual or difficult to understand at first, but Vietnamese people often refer to the lunar calendar for lunar-based holidays, like Tet holiday. They also tend to use it in their daily life alongside the international solar calendar. As an expat, it can be both fun and useful to try to get grips with this, especially if settling in Vietnam for some time.
The moon, widely believed to control tides and even our emotions at times, is a significant object of worship and adoration, like in many cultures. It is thought to be particularly special when in its full moon phase, and there are beach parties and town festivals thrown in its honor, including the Hoi An Lantern Festival in the Old Town. Hence, the first and 15th (full moon) are regarded as special days of the month, when many Vietnamese will go to temple or pagoda to chant or worship. It is also common for people to refrain from eating meat on these days to cleanse their souls and show respect.

​Ancestor Worship
The anniversaries of ancestors are the most important occasions on a Vietnamese person’s calendar. Many Vietnamese believe that after someone dies their spirit lives on, hence descendants will “worship” their ancestors to continue demonstrating their respect and devotion.
Vietnamese often consult their ancestors’ “souls” when making big decisions, such as before getting married or having a child. On the anniversaries of their deaths, families will get together to hold meaningful ceremonies to remember and pay tribute to their loved ones; they are also celebrated throughout certain lunar festivals.

Modern Vietnamese Culture
Modern Vietnamese culture has seen women’s rights increase and women have started to take on leadership roles more frequently, but Vietnam is still very much a patriarchal society with a strong focus on the fulfillment of traditional gender roles, both within the family and community. For instance, the father is often deemed the head of the family and it is thus his responsibility to provide food, shelter and other necessities for everyone.

​With several hundred years of influence, the French influence on Vietnamese culture can be seen across the country.
Hoi An’s Ancient Town is a great example of a mixture of French and Vietnamese architecture. Likewise, this mix can be seen in Ho Chi Minh City’s Notre-Dame Cathedral (the name’s also a bit of a giveaway), Hanoi’s Opera House and in buildings in al the major cities.
Food is another area that still bears the hallmarks of French involvement. The banh mi – a daily staple snack for locals and visitors alike – is certainly flavoured Vietnamese-style but the bread is based on the famous French baguette. The preference for condensed milk in coffee is another French invention – many years ago it was difficult for the French colonialists to bring sufficient milk into the country without it spoiling. Condensed milk was a convenient long-life alternative that caught on.